SUSAN SHAW JEWELRY

During my three-year tenure in Creative Marketing at Susan Shaw Jewelry, I collaborated on overarching creative strategies that refined long-term marketing efforts and contributed to the company’s INC. 5000 ranking. I produced a diverse range of digital and print assets, including weekly email communications and conversion-focused landing pages, which drove a 237% increase in sales. Beyond design, I analyzed market trends to aid in the creation of over 100 new products and coordinated on-set logistics for campaign shoots. I also optimized website performance through UX/UI insights and A/B testing while curating digital media for numerous lifestyle and fashion editorials. This multifaceted role allowed me to build a versatile suite of advertising assets that strengthened brand expression and significantly increased social media ad performance.