GORP

In this collaborative venture for LEAD 701, I partnered with a SCAD Sneaker Design major to develop a comprehensive brand and business ecosystem around their innovative footwear. Centered on the "GORP Core" aesthetic, our project—titled GORP: Style in Motion —fuses the rugged functionality of hiking gear with the refined minimalism of modern streetwear. My role involved crafting a multi-pillar work strategy that includes a detailed three-month rollout plan, customer persona development for urban adventurers, and a retail concept inspired by the street culture of New York City. From designing a Core Collection of high-end apparel to conceptualizing guerrilla marketing trails in major metro areas, this project demonstrates a holistic approach to bridging technical performance with lifestyle-driven storytelling.